The world largest selling fairness cream is Fair & Lovely. While beauty is a universal desire amongst all women, specific beauty needs and beauty icons differ across regions.

World's no.1 fairness cream

Based on breakthrough scientific research on skin care from Unilever, Fair & Lovely fairness cream gives you unmatched radiant fairness in just few weeks.

Fair & Lovely is a most popular fairness cream in all over the world. This fairness cream brand has been widely tested with consumers in Pakistan and abroad. In terms of benefit and delivery Fair & Lovely has proven to be superior to all key competitive brands Consumers perceive the brand as empowering and transformative.

Fair & Lovely - skin care cream for Asian skin

Today Fair & Lovely has reached a high ground of science and efficacy and remains non-chemical and easily comprehensible.

The new fairness proposal has been brought alive through multi-vitamins, a mix of four essential vitamins each of which help in giving fairness and nourishment, resulting in the re-launched FAL Pink being henceforth known as FAL multi-vitamin fairness cream.

Multi-vitamin is the breakthrough new fairness invention that has four essential skin vitamins (A, B, C, E) which give you the four signs of beauty parlor fairness, but with total fairness and nourishment

The four signs of beauty parlor fairness in the new Multi-vitamin formula:

Vitamin B3 gives radiance but without bleach
Vitamin C Even-tone like derma-abrasion
Vitamin A Skin elasticity of chemical peels
Vitamin E Deep hydration like fruit facials

And much more –

Vitamin B3+C give glowing fairness in four weeks

Vitamin A+E give genuine skin nourishment from within and triple sunscreens protect your fairness!

In the Pakistan fair & Lovely is available in the following different